Do AI | AI Product Studio in Wellington, NZ

Do AI

We build AI around your people, your customers, and the communities you serve.

Do AI is a Wellington-based AI product studio. We don't start with technology — we start with understanding, and build AI around the people it matters to.

No commitment — just a conversation. See if we're a fit.

The Village Co
Homework
Axis Sports Medicine
DIY Easy Read
bioSport
Logan Stone
Ten Past Tomorrow

Who we are

Our founders came from product, data, and enterprise. They started Do AI after seeing the same pattern everywhere: AI treated as a technology problem, when it's always a people-and-context problem.

We bring product, data, and engineering together to build systems that work in the real world — and stay working after handoff. Our value is judgment: knowing what's worth building and when not to.

Meet the full team →

The right service for you

Founder building a product on laptop
Building something new

Build a product

Are you looking to build your first product?

  • Have a clear problem but need one team to ship it?
  • Want production-ready code you own — not another handoff?

Budget

$20K–$80K
Business team reviewing operational workflows
For established businesses

Build AI into your business

Need AI that fits how your team actually works?

  • Tried off-the-shelf tools and they don't fit your workflows?
  • Want systems your team can run after we leave?

Budget

From $20K+
Team in a hands-on AI workshop
Upskilling your team

Build AI capability

Know AI matters but work hasn't changed yet?

  • Need a prioritised roadmap — not another slide deck?
  • Want your team building with AI, not just watching demos?

Budget

From $6,500 + GST

How we work

Different ways to work with us — depending on your stage and how deep you want the partnership to go.

For you

Fixed price

Outcomes and milestones agreed upfront. No hourly surprises. You know exactly what you're getting before we start.

With you

Equity / co-build

For the right opportunities, we co-invest — absorbing part of upfront cost in exchange for equity or revenue share.

Embedded

Fractional AI leadership

For organisations needing ongoing technical direction without a full-time hire. A retainer that scales with your needs.

Own products

We build for ourselves

We build our own products and our own tools. We understand product-market fit because we build for ourselves.

What our clients are saying

Ten Past Tomorrow logo
"Working with Do AI has been brilliant. They're not only technically excellent at what they do, but they genuinely care about our clients, which matters a lot to us since our reputation is on the line too. The partnership works really well because they understand what our clients already know about AI after working with us, so there's no disconnect. Their technical skills complement our coaching and guidance perfectly. Beyond the work itself, they're great people to work with. Principled, ethical, and fair. We wouldn't hesitate to recommend them."

Mark Laurence

Founder, Ten Past Tomorrow

Needed a technical partner who could work alongside their AI coaching practice

The Village Co logo
"Do AI didn’t just understand our brief, they understood us. They instantly grasped what we were trying to build with The Village Co. and made it better through smart, thoughtful ideas and a genuine understanding of our world as parents and founders."

Nikki Pak

Co-Founder, The Village Co

Needed to validate their parenting platform concept quickly

Volition logo
"Do AI are the best kind of collaborators. They are quick at discerning what is important and what is just noise, they follow through with impeccable execution, and they’re flexible in their approach to match your work patterns and systems. And on top of all of this, perhaps the best thing about working with them is that they bring zero stress or fluster, and 100% integrity. Don’t sleep on Do AI!"

Per document cost reduced from thousands to tens of dollars

Erika Butters

Founder, Volition

Needed to automate document processing for disability support sector

AI is already part of your industry. Make it part of how you work.

Learn It, Think It, Build It — a hands-on build day where your whole team leaves with working AI baked into your real workflows.

Book a build day
Learn It, Think It, Build It — AI build day for teams

Not sure where to start?

Got a business challenge or a product idea but not sure if AI is the answer? Let's sound it out — what's feasible, what's hype, and where to start.

Vintage computer setup illustration