About Us
Do AI is built to solve problems by bridging the gap between problem solvers and AI. Teaming up to build cool sh*t.
Humans of Do AI
Toni Otang
Co-Founder, AI Guru and Product Lead
Taru Peters-Naug
Co-Founder, Human-Centered AI Innovator
Karen Peters-Naug
Co-Founder, Efficiency and Execution Expert
Jamie Barter
Product Lead
Our Capabilities
Behind every Do AI engagement is a fullstack team with deep expertise across design, product, engineering, data, and security. Here's what we bring to every project.
Design & Product
UX Design
User research, jobs-to-be-done mapping, and usability testing with real users — validated flows before a line of code is written.
UI & Brand
Production-ready, mobile-first interfaces delivered as a complete design system — not mockups that die in Figma.
Product Strategy
We determine what to build, in what order, and for which customer — validated problem statement, prioritised roadmap, go-to-market sequencing.
Engineering
Software Development
Fullstack production systems across web, mobile, and API — clean architecture, deployed to production, code you own outright.
AI & LLM Integration
LLMs, vision, and voice integrated directly into production software — RAG pipelines, prompt engineering, model orchestration, built in from day one.
Data & Security
Data Engineering
Data architecture, ETL/ELT pipelines, and analytics layers built at project start — so AI features have reliable, well-structured inputs from first release.
Data Science
Predictive modelling, anomaly detection, and recommendation systems that move clients from raw data to decisions that act automatically.
Security
Threat modelling, secure API design, and role-based access control built in by default — auditable, compliant systems for production environments.
Our Values
Not sure where to start?
Got a business challenge or a product idea but not sure if AI is the answer? Let's sound it out — what's feasible, what's hype, and where to start.
