About Us

Do AI team

Do AI is built to solve problems by bridging the gap between problem solvers and AI. Teaming up to build cool sh*t.

Why we exist

Our founders came from product, data, and enterprise. After years building inside real organisations, they watched the same failure repeat: AI treated as a technology problem when it's always a people-and-context problem — pilots that never reached production, tools nobody used.

Do AI was founded to bring product, data, and engineering together — starting with understanding people and problems, then building systems that work in the real world and stay working after handoff. We believe that capability should reach beyond organisations with the right network or budget. DIY Easy Read, built for the disability sector, is one example.

Our value isn't just technical depth — it's judgment: knowing what's worth building, when not to build, and being honest about both.

Humans of Do AI

Our Capabilities

Behind every Do AI engagement is a fullstack team with deep expertise across design, product, engineering, data, and security. Here's what we bring to every project.

Design & Product

UX Design

User research, jobs-to-be-done mapping, and usability testing with real users — validated flows before a line of code is written.

UI & Brand

Production-ready, mobile-first interfaces delivered as a complete design system — not mockups that die in Figma.

Product Strategy

We determine what to build, in what order, and for which customer — validated problem statement, prioritised roadmap, go-to-market sequencing.

Engineering

Software Development

Fullstack production systems across web, mobile, and API — clean architecture, deployed to production, code you own outright.

AI & LLM Integration

LLMs, vision, and voice integrated directly into production software — RAG pipelines, prompt engineering, model orchestration, built in from day one.

Data & Security

Data Engineering

Data architecture, ETL/ELT pipelines, and analytics layers built at project start — so AI features have reliable, well-structured inputs from first release.

Data Science

Predictive modelling, anomaly detection, and recommendation systems that move clients from raw data to decisions that act automatically.

Security

Threat modelling, secure API design, and role-based access control built in by default — auditable, compliant systems for production environments.

How we work

Different ways to work with us — depending on your stage and how deep you want the partnership to go.

For you

Fixed price

Outcomes and milestones agreed upfront. No hourly surprises. You know exactly what you're getting before we start.

With you

Equity / co-build

For the right opportunities, we co-invest — absorbing part of upfront cost in exchange for equity or revenue share.

Embedded

Fractional AI leadership

For organisations needing ongoing technical direction without a full-time hire. A retainer that scales with your needs.

Own products

We build for ourselves

We build our own products and our own tools. We understand product-market fit because we build for ourselves.

Our Values

Not sure where to start?

Got a business challenge or a product idea but not sure if AI is the answer? Let's sound it out — what's feasible, what's hype, and where to start.

Book a 15 minute chat
Pen and sigma illustration